¿QUÉ ES EL “NUEVO NORMAL” Y QUÉ RUPTURAS NOS ESTÁ IMPONIENDO? (El principio del fin-Parte 2)
Desde Brasília, la capital de Brasil.
¡El orgasmo de la prensa mundial está dando malas noticias y apostando por dramas!
¡La prensa tiene hambre de malas y / o dramáticas noticias!
El periodista y escritor Gilbson Alencar, en su libro, “Vuelos 1907 y 3054: la construcción de los desastres posteriores al desastre de GOL y TAM”, al analizar el papel de la prensa, cita a escritores como Amaral y Peña, para concluir que “En la rutina productiva diaria de las redacciones de todo el mundo, hay un exceso de hechos que llaman la atención de los periodistas. Pero solo una pequeña parte de ellos se publica o se transmite”.
Gilbson también dice que hay un choque, una lucha entre “los criterios objetivos para definir qué pueden ser noticias y el hecho de que los profesionales del periodismo usan su propia cultura para decidir qué es y qué no es noticia”.
El autor antes mencionado comenta que “Wolf llama noticias, el hecho de que los hechos tienen el poder de convertirse en noticias”, y que estas categorías se llaman “VALORES DE NOTICIAS”.
¿Qué valor tiene que tener un hecho en las noticias? ¿En qué categoría debería encajar, para que merezca ser anunciado por una compañía de televisión, emisora de radio, periódico web, etc.?
De las cinco categorías mencionadas por el autor antes mencionado, aquí hay dos que deseo destacar:
1 – categorías sustantivas: el periodista verifica a las personas involucradas en los hechos. ¡Los escándalos con celebridades, políticos, religiosos, por ejemplo, producen excelentes historias! Cualquier hecho negativo en la vida de las personas o personas jurídicas se considera un material excelente, ya que garantiza el drama;
2 – categorías relacionadas con el producto (el producto aquí es la noticia que se transmitirá): Acción Dramática, es excelente porque captura lectores y vende anuncios en los vehículos de prensa (sitio web, periódico, TV, radio, etc.).
¡Tenga en cuenta que el fin de los medios está vendiendo publicidad! Comienza con la idea de informar, entretener al público, etc., pero sin anunciantes es difícilmente sostenible.
Las noticias son un medio por el cual los medios pretenden atraer al lector y, cuanto más dramático es, más lectores y más lectores, más se interesan los anunciantes en comprar espacios publicitarios. Este ciclo se convierte en el “alma del negocio”, en el que a veces se sacrifica la corrección y la ética, en el altar de la codicia y la defensa ideológica de los partidos de izquierda, derecha o centro.
Entonces, ¿qué sucede si la compañía de televisión, periódico, radio, periódico web, sitio web, etc., pierde sus principales o principales anunciantes? ¡Hará cualquier cosa para recuperarlo!
Un problema grave ocurre cuando el caso se convierte en una disputa política. En este caso, es necesario que las empresas y el gobierno actual sean iguales. Cuando esto no sucede, la tendencia es la guerra ideológica y el sufrimiento de la gente, con la información errónea que promueven dichos intereses.
Es posible deducir que una de las subcategorías de noticias que la prensa “ama” es el drama, debido al impacto en la población.
Hace algún tiempo estaba hablando con un amigo y periodista, y me quejé de la cantidad de errores legales que cometen al denunciar hechos criminales. Por ejemplo, siempre se refieren a “presentar una queja” en la estación de policía, en lugar de “registrar un informe policial, como lo establece el derecho procesal penal”.
Mencioné otros errores, y el colega prontamente dijo que el didacticismo no es el papel del periodismo. “Si sigues hablando o escribiendo las cosas correctas, la gente no entiende”.
¡Entonces me encontré pensando que tal vez la gente no entiende por qué insisten en escribir y hablar mal! Esto parece despreciar la capacidad de las personas.
Continua…
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