Petra Origem é o lançamento Puro Malte do Grupo Petrópolis no Nordeste
Cerveja foi desenvolvida para se adaptar ao paladar e clima quente da região
O Grupo Petrópolis aumentou seu portfólio de cervejas e traz ao mercado a Petra Origem, uma Puro Malte feita com água de profundidade e seguindo a receita original da Serra de Petrópolis.
Com o DNA Petra, já conhecido e apreciado pelos consumidores de cervejas especiais por seu padrão de qualidade, esta cerveja Puro Malte de alto drinkability acaba de chegar ao mercado do Nordeste, com composição equilibrada e de baixo amargor, adaptada ao paladar e clima quente da região.
Fruto de um investimento de aproximadamente R$ 30 milhões, o lançamento terá embalagens retornável e descartável de 600ml, Lata Sleek 350ml, e Long Neck.
“Esta cerveja Puro Malte surgiu como uma oportunidade de mercado para o Grupo Petrópolis, acompanhando as tendências do universo cervejeiro. A Petra Origem é nossa aposta para o Nordeste por ser uma bebida Puro Malte refrescante e com alto drinkability, chegando ao mercado com a qualidade da linha Petra, já conhecida entre os consumidores”, explica Eliana Cassandre, gerente de Propaganda do Grupo Petrópolis.
SOBRE O GRUPO PETRÓPOLIS – O Grupo Petrópolis é a única grande empresa do setor com capital 100% nacional. Produz as marcas de cerveja Itaipava, Crystal, Lokal, Black Princess, Petra e Weltenburger, as vodkas Blue Spirit Ice e Nordka, os energéticos TNT Energy Drink e Magneto, o refrigerante It!, o isotônico Ironage, e a água Petra. Com sete fábricas em operação, o Grupo é responsável pela geração de aproximadamente 26 mil empregos diretos. Por meio do projeto AMA, promove plantio e manutenção de milhares de árvores, além de ações de sustentabilidade e programa de educação ambiental para escolas municipais. Conta também com o Saber Beber, programa que incentiva o consumo consciente de álcool, reforçando em suas mensagens que o ato de beber não é um problema, desde que seja feito de forma consciente e responsável. O Saber Beber desenvolve atividades de conscientização por todo o país. Saiba mais em: www.saberbeber.com.br e @saberbeber, no Instagram e Facebook.
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