O Boticário convida para um mergulho na natureza com o lançamento de Arbo Botanic
Filme produzido pela AlmapBBDO destaca notas aromáticas e frescas da fragrância em narrativa que remete às sensações visuais e sensoriais do meio ambiente
Maio de 2021 – Para o lançamento de Arbo Botanic, o Boticário buscou
inspiração no movimento das Florestas Urbanas e no verde das folhas da
Costela-de-Adão para trazer uma pirâmide olfativa fresca e potente, ideal para
sentir o frescor energizante da natureza todos os dias, onde estiver.
A campanha, criada e produzida pela AlmapBBDO, mostra uma correlação entre
a sensação de energia que a natureza traz e conexão do homem com ela, se
fazendo presente mesmo em outros lugares, com as notas aromáticas e frescas
do produto. O filme terá veiculação nacional em TV aberta e fechada, além de
desdobramento extenso para redes sociais.
“A ideia foi criar uma experiência visual e sensorial que traduzisse o que o novo
Arbo entrega, que é a sensação de energia e frescor. Em mergulho pelas
gotículas, reproduzimos tipos diferentes de vegetação brasileira. O desafio era
ter algo grandioso para marcar esse momento de lançamento nacional. Acredito
que conseguimos”, destaca Iron Brito, Diretor de Arte da AlmapBBDO.
O lançamento também contempla uma ação integrada entre redes sociais e
relações públicas, para cerca de vinte influenciadores digitais ao redor do Brasil
e os atores Felipe Titto e Rômulo Estrela. Criada e executada em parceria entre
SoWhat e BCW Brasil, a ação promoveu um ritual inspirado na técnica milenar
japone de “Banho de Floresta”, no qual o formador de opinião foi convidado a
sair da rotina e se conectar à natureza, sem sair de casa.
“O lançamento de Arbo Botanic traz essa conexão com o meio ambiente, ainda
mais necessário para quem vive nos grandes centros urbanos e não pode ‘fugir’.
Tanto o filme, quanto as ações com influenciadores, buscam promover essa
experiência,incentivando as pessoas a se conectarem de alguma forma com a
natureza” afirma Gustavo Fruges, diretor de marca e comunicação do Boticário.
A ação também contou com uma playlist exclusiva para a experiência e está
disponível através desse link.
Veja o filme aqui: https://www.youtube.com/watch?v=FXO3J2FFFp8
Arbo Botanic já está disponível em todas as lojas físicas e no e-commerce da
marca, no link https://www.boticario.com.br/, além do app do Boticário, disponível
para as versões Android e iOS. Também é possível fazer pedidos pelo WhatsApp
através do número 0800 744 0010 – número oficial e seguro – diretamente na
plataforma do dispositivo. Basta o cliente contatar a marca por esse número para
verificar a disponibilidade na sua região. Há ainda a opção de contatar um
revendedor da marca pelo endereço boticario.com.br/encontre.
Conheça mais sobre o portfólio de produtos e outras dicas no blog Dicas de
Beleza, no site do Boticário.
***
Ficha Técnica
Anunciante: O Boticário
Agência: AlmapBBDO
Título: Borrifando
Produto: Arbo Botanic
CCO: Luiz Sanches
Diretores Executivos de Criação: André Gola e Pernil
Criação: Iron Brito e Marcelo Pignatari Rosa
Produção Audiovisual: Vera Jacinto, Diego Villas Boas, Leo Damasceno
Atendimento: Camilla Massari, Daniela Teixeira, Andressa Duo, Rafaela Braga,
Nickolas Castro e Nataly Castro
Planejamento: Rita Almeida, Bruno Ortiz Machado, Flávia Cassias e Maria
Eduarda Menezes.
Mídia: Amanda Meziara, Suellen Kiss, Thiago Gonzales, Yasmin Baffa e Enzo
Santos
Produção Digital: Lilian Cavallini e Otávio Muniz
Produtora de Imagem: Vetor Zero
Direção: Olga
Direção de fotografia: Olga
Diretor Executivo: Alberto Lopes
Produtores executivos: Fernando Carvalho e Francisco Puech
Diretora de atendimento: Márcia Guimarães
Atendimento: Thaís Lopes
Pós-produção: Equipe Vetor Zero
Produtora de Áudio: PUNCH AUDIO
Produtor Musical: Cristiano Pinheiro
Composição: Tony Berchmans
Atendimento: Lili D. Aragoni e Alessandra Pais
Coordenação de Produção: Letícia Nunes e Juliana Pontes
Mixagem e Finalização: Fernando Martinez e Gustavo Guanaes
Aprovação: Alexandre Bouza, Renata Gomide, Gustavo Fruges
O Boticário é uma empresa brasileira de cosméticos, unidade de negócios do Grupo Boticário. A marca de
beleza mais amada e preferida dos brasileiros* foi inaugurada em 1977, em Curitiba (Paraná), e tem hoje a
maior rede franqueada de cosméticos do país; com mais de 3.700 pontos de venda, em 1.750 cidades
brasileiras, e mais de 900 franqueados. Presente em 15 países, há mais de 40 anos desenvolve produtos
com tecnologia, qualidade e sofisticação – seu portfólio tem mais de 850 itens de perfumaria, maquiagem
e cuidados pessoais. Eleita a marca mais lembrada em Diversidade e Inclusão** e comprometida com a
beleza das pessoas e do planeta, o Boticário não realiza testes em animais e investe na melhoria contínua
de produtos e processos, para torná-los cada vez mais sustentáveis.
*Fonte: Kantar, LinkQ Online, Total Brasil, 2.500 lares compradores de perfumaria, cuidados com a pele e
maquiagem, Dezembro de 2020.
**Fonte: Oldiversity. Grupo Croma Nov/2017
www.oboticario.com.br
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