Fogueira gigante do Parque do Povo ganha bar temático da BRAHMA
Presente na 36ª edição do Maior São João do Mundo, em Campina Grande, a BRAHMA, cerveja oficial da festa, trouxe novidades para esta edição do evento. A tradicional fogueira cenográfica do Parque do Povo ganhou uma nova localização e um bar temático.
A estrutura de 20 metros, este ano, está montada entre a Pirâmide do Parque do Povo e o palco principal, deixando a arena de shows com uma ornamentação ainda mais junina. Outra novidade é que um dos principais ícones dos festejos juninos, além de ser um ponto típico para fotos, recebeu um bar customizado com produtos BRAHMA.
“A BRAHMA é uma cerveja com a cara e a identidade do povo Brasileiro, assim como o São João. Por isso, escolhemos a fogueira, principal ícone da festa. Ela é o que realmente importa no São João”, afirma Harry Hacz, gerente marketing regional da Ambev.
Presente na 36ª edição do Maior São João do Mundo, em Campina Grande, a BRAHMA, cerveja oficial da festa, trouxe novidades para esta edição do evento. A tradicional fogueira cenográfica do Parque do Povo ganhou uma nova localização e um bar temático.
A estrutura de 20 metros, este ano, está montada entre a Pirâmide do Parque do Povo e o palco principal, deixando a arena de shows com uma ornamentação ainda mais junina. Outra novidade é que um dos principais ícones dos festejos juninos, além de ser um ponto típico para fotos, recebeu um bar customizado com produtos BRAHMA.
“A BRAHMA é uma cerveja com a cara e a identidade do povo Brasileiro, assim como o São João. Por isso, escolhemos a fogueira, principal ícone da festa. Ela é o que realmente importa no São João”, afirma Harry Hacz, gerente marketing regional da Ambev.
A fogueira gigante se tornou um ponto de encontro da festa. Com o bar, o local ficou ainda mais disputado. E o público aprovou. “Virou um ótimo ponto de encontro dos amigos. Com uma visão dos shows e o melhor: com cerveja BRAHMA sempre gelada na mão”, elogiou a farmacêutica Suzana Paes.
Além do bar da fogueira, quem vai ao Parque do Povo ainda pode visitar o espaço BRAHMA, sentar e degustar uma cerveja bem gelada. O casal Adan Miler e Carol Régis escolheu o local para descansar entre um show e outro. Eles vieram de João Pessoa para curtir a festa. “É o nosso segundo ano em Campina Grande. Adoramos este espaço da BRAHMA. É bem inusitado e confortável”, concluíram.
Lata Decorada
Outra homenagem da Brahma ao Maior São João do Mundo é a própria lata da cerveja. A Brahma lançou uma latinha decorada, exclusiva para a estréia na festa. “Este é o primeiro ano que a cerveja Brahma está no evento, e não poderia ser diferente. Vestimos a nossa latinha com uma comunicação temática, ilustrada com xilogravuras de cordel, criadas especialmente para a festa”, explicou Harry.
As latas decoradas estarão à venda em todos os pontos de venda do Parque do Povo, em bares e restaurantes da cidade e em packs distribuídos nas grandes redes de supermercados da cidade.
Fonte: LK Comunicação
Foto: Divulgação
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