Hi Group investe em franquia da Selfit Academias
Em uma nova estratégia de posicionamento de mercado, a rede HI Group, que detém a marca Hi Academia, acaba de adquirir uma franquia da Selfit. A partir do próximo mês de março, a unidade Hi da Av. Domingos Ferreira, em Boa Viagem, será Selfit. O empresário Newton Vasconcelos, que há 18 anos investe no mercado Fitness, explica que o mundo vive um novo momento de intensos cuidados com a saúde, especialmente depois da pandemia, o que contribui significativamente para a ampliação de vários negócios nessa área, especialmente aqueles voltados para o conceito de entregar serviços de excelência com preços mais baixos.
A Hi Academia possui hoje 15 unidades no Grande Recife, nos bairros de Boa Viagem (02), Setúbal, Piedade, Candeias, Espinheiro, Tamarineira, Encruzilhada, Arruda, Areias, Imbiribeira, Ipsep e Olinda, além de dois boxes para a prática de Cross training, localizados nos bairros do Espinheiro e Imbiribeira.
A unidade franqueada irá contar com todos os processos informatizados, atendimento direto e rápido, estrutura completa e equipamentos de primeira linha, professores certificados, ambientes climatizados, vestiários, estacionamento e Wi-Fi grátis. Assim como a Hi, a academia vai oferecer diversas modalidades de treino, dos exercícios mais leves, aos com alto grau de intensidade, com áreas voltadas para treinamento de cardio, musculação, lutas, ginásticas, dança e pilates.
Novos investimentos
Newton Vasconcelos está transformando o Hi Group em um hub de serviços voltados para o segmento fitness, com foco em saúde e desenvolvimento corporal. Há projetos que serão detalhados no decorrer do ano, mas já se pode adiantar que os novos investimentos irão se voltar para dois públicos prioritários: crianças e pessoas com mais de 60 anos.
Além disso, por conta da experiência em gestão de academias, o empresário irá abrir um centro de treinamento e desenvolvimento para a área de administração e gerência nesse segmento, com foco voltado para academias de pequeno e médio portes no Nordeste: “nossa ideia é difundir mais amplamente as estratégias vencedoras que nos fizeram ser uma das maiores redes de academia do país”.
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